That way, they can cater to different readers. The best newsletters often feature a few different content types in one. Upcoming real estate events or open houses in your areaīusiness updates on your current investments Properties you have recently sold or renovated Are you trying to appeal to investors, first-time buyers, sellers, lenders, or all of the above? There are a few different types of content you may want to consider: The content of your real estate newsletter is what will convert subscribers into customers. Consider whether a printed newsletter would help you accomplish your goals, and don’t be afraid to opt out of the email trend if it does not seem like a good fit. While the associated costs may be higher, direct mail has proven to be a successful marketing tool in the real estate industry. There is also something to be said for creating a real estate newsletter in print. When it comes to email newsletters, you want to keep readers interested with new content types. Include Pictures, Links, and More: You want a platform that can host web links, pictures, videos, and any other media types you may want to use. Research which platforms allow you to track performance metrics so you can make sure you stay focused on your goals. These will be crucial for monitoring your success. Performance Metrics: Many newsletter platforms track a few key metrics, including open rate, shares, links clicks, and more. Look at platforms that will help you automate your schedule. The right marketing platform will allow you to schedule when these go out, so your next few emails are ready to go. Scheduling Features: Ideally, you will get to a point where your newsletters are planned out in advance. These features can go a long way in helping you accomplish your goals while minimizing the technical work on your end. Many platforms will allow you to personalize newsletters, maintain subscriber privacy, and segment your audience. Subscriber Management: Search for a platform that allows you to keep your email list organized and easy to manage. This can help you avoid coding while also guaranteeing that your emails fit into your business branding. Here are some factors to keep in mind as you consider different platforms for distributing your newsletter:Ĭustomizable Templates: If you aren’t design-savvy, it may be best to look for a platform that allows you to customize existing newsletter templates. Search for a platform that allows you to customize your content while keeping things as streamlined as possible. There are a few different ways to distribute a real estate newsletter, but the one thing you should always look for is automation. Generating subscribers from your current clientsĪ system for managing responses and feedback You will need to decide on a few things that are newsletter-specific, such as: Once you have a better idea of how an email newsletter will impact your current marketing, think about how you can take it to the next level. In doing so, you can make sure your new project fits into your existing brand. For example, will you be able to convert subscribers from your existing social media followers? Do you have a website to send interested readers to? Look at each of the ways your current efforts could be improved with the creation of a newsletter. Make A Marketing PlanĬonsider how a real estate newsletter will interact with the rest of your business marketing. This will help immensely as you navigate the rest of the creation process. Then, take time to write out your own goals in a clear way. First, research other newsletters and see if you can identify the goals behind their content. These are just some examples of how a real estate newsletter could benefit your business, but the possibilities are endless. Keep in touch with past clients to increase referrals Showcase your business ventures to potential investorsĭrive new traffic to your social media handles and website Share your real estate insights and build your reputation Market property listings and attract potential buyers Here are a few ways a real estate newsletter could help your bottom line: This will not only help you create and market your content, but it will also help you understand how to measure your success. It is crucial to take time and write out exactly why you want to launch a real estate newsletter. Read through the following outline to learn exactly what to do to start a real estate newsletter: That being said, the steps to get started are relatively straightforward. There are several moving parts to keep track of, and the process will require consistent evaluation. It will take some time to successfully develop and launch a real estate newsletter. How To Create A Real Estate Newsletter In 6 Steps
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