![]() Furthermore, Google took security very seriously in the past years and wants here to protect users that worry about malware tucked away inside adverts. a) HTTP S Mobile PageĪll fonts must be served over HTTPS. ![]() The complete list below shows the official set of elements which are necessary for building and running an AMP HTML page. Publishers and technology companies had to react fast and come up with a made-to-measure solution adapted to lighter devices and their user behaviours. Desktop readers instead, scroll down after 24 seconds.” Source: Adweekįor the digital content industry, the rampant mediocrity of mobile ads has become an embarrassment heavy banners that fail to load properly leaves a pretty bad user experience with blank space in the scroll. “The average mobile user starts scrolling on a website 13 seconds after content begins loading. Google want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. It is to their advantage to fasten their pages and display more ads.īeyond contents, Google’s AMP project also impact mobile advertising. Google has already brought a vast selection of publishers on board, including Vox Media, Conde Nast, BuzzFeed, and The New York Times. At some points, it wasn’t the medium itself, but the content it carries that really motivated Google Teams in that project.ĪMP is actually the only mobile syndicating solution without a dedicated client (other than the browser). Google doesn’t force publishers to present their news using a pre-made template. Google wants to make the mobile web fast enough to feature all types of multimedia but doesn’t want to compromise on simplicity. The mobile Web is still a huge traffic source for publishers, but more users are choosing apps like Apple News, Flipboard, and Twitter to get their news. Google is already one of the most powerful companies in the publishing space. This came after nine months of collaborative efforts between technology companies and publishers. Although Google hasn’t officially confirmed any launch date, Ad Age learned that launch date was planned for February 24. ![]() News outlets officially reported AMP listings showing in mobile search results on February 23, 2016. In Twitter, it takes the form of vertical news feed sitting in their own news curation service called ‘Moments’: In Google search results, AMP articles take the form of Top Stories carousel: In Twitter or LinkedIn, AMP articles sit respectively into Twitter Moments and LinkedIn Pulse, which already represent their official newsstands. In Google, it takes the form of a news box carousel that triggers specific search queries like ‘trump’ or ‘AMA awards’. As of today, AMP articles are accessible from Google Search, Twitter Moments, LinkedIn Pulse and should potentially appear anywhere online as long as the content is newsworthy. Mobile Page initiative allows any participating publisher to deliver content at lightning-quick speed through the mobile web. AMP, meanwhile aims to reduce that rendering speed by 4. Although Facebook and Apple have a significant head start on Google, we believe there’s every reason to believe that AMP will catch up quickly. AMP is a set of specifications, conventions, and technologies to get the same code to work across multiple platforms and devices.Īn average web page takes about 8 seconds to load on mobile. Google AMP is more a collection of ingredients, rather than a fully baked cake. The goal of AMP is to speed up news content on the mobile Web by caching the webpage before the user clicks. ![]() Firstly, what is Google AMP ?ĪMP stands for Accelerated Mobile Pages, a Google-backed project intended as an open standard for any publisher to have pages load quickly on mobile. ![]() It’s more of a standardised code for lighter devices. Similar to the way the RSS technology was developed back in the day, the AMP project is not an end-to-end (publisher-to-reader) solution. ![]()
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